Google Ads management and Meta advertising in Sri Lanka
Search, Performance Max, Facebook and Instagram campaigns built on proper conversion tracking, managed weekly, and judged on leads and sales rather than clicks.
Digital marketing
Paid advertising (Google and Meta ads) from Colombo
Paid ads can bring enquiries tomorrow, and they can just as quickly burn a budget on clicks that never turn into customers. The difference is usually tracking and discipline. Before any money is spent, our paid advertising team sets up conversion tracking with Google Tag Manager, GA4, Google Ads conversions and the Meta pixel with the Conversions API, so every form, call and purchase is counted. Campaigns are then judged on cost per lead and cost per sale.
How we work
On Google we run search campaigns for people already looking for what you sell, with tight keyword themes, negative keyword lists and ads that match the search, adding Performance Max or YouTube where they make sense. On Meta we build Facebook and Instagram campaigns around audiences, creative and offers, testing several ad versions at once. Every week we review search terms, placements, budgets and lead quality, and cut whatever is not paying its way.
Good to know
Because Elevracorp also runs a call centre, your ads and your lead follow-up can sit with one team. Our agents can call new leads while the enquiry is fresh, qualify them against your criteria and send the outcome back to Google and Meta as conversion data, which teaches the platforms what a real customer looks like. Your ad accounts stay in your name, and you see the same numbers we do.
What is included
Google search campaigns
Keyword research, tightly themed ad groups, responsive search ads, assets and negative keywords for buyers already searching.
Performance Max and YouTube
Asset groups, audience signals and video set up with care, with placements and search terms watched so spend reaches real buyers.
Facebook and Instagram ads
Prospecting and retargeting campaigns, lead forms and catalogue ads, with several creatives tested against each other.
Conversion tracking
Google Tag Manager, GA4, Google Ads conversions, the Meta pixel and Conversions API set up so every lead and sale is counted.
Ad copy and creative
Headlines, descriptions, images and short videos written within ad policies, plus landing page advice where conversions lag.
Lead follow-up calls
New leads called by our agents, qualified to your criteria, with outcomes fed back to the platforms to sharpen targeting.
How we set it up
Audit and track
We review any existing accounts, fix or install conversion tracking and agree a target cost per lead or sale with you.
Build the campaigns
Keywords, audiences, budgets, copy and creative are drafted, approved by you and launched as a controlled test.
Optimise every week
We review search terms, placements, bids, creative and lead quality weekly and move budget to what converts.
Report in plain terms
Monthly reports show spend, leads, sales, cost per result and next tests, plus call outcomes where we follow up leads.
Why Elevracorp for paid advertising on Google and Meta
- 01
Spend tied to results
Every campaign is measured on cost per lead or sale, so you can see which pounds, dollars or rupees are earning their keep.
- 02
Less wasted budget
Weekly search term and placement reviews cut irrelevant clicks before they add up.
- 03
Leads called while warm
Our call centre can phone new leads quickly, while the customer still remembers filling in the form.
- 04
You own everything
Accounts, pixels, audiences and data stay in your name and on your billing, with full access at all times.
Industries we support
Related services
Search engine optimisation (SEO)
Technical fixes, local SEO and useful content that help buyers find you on Google.
Lead generation
Prospects called and qualified against your criteria, then handed over with call notes.
Enquiry handling
Calls, emails and web form enquiries answered, logged and routed to the right person.
Questions about paid advertising on Google and Meta
Not covered here? Ask the Colombo team.
Open 24/7
How much should we spend on Google Ads and Meta ads?
It depends on how competitive your searches are and what a customer is worth to you. We estimate a starting budget from keyword costs and your target cost per lead, then run a controlled test before scaling up. Your ad spend is billed by Google and Meta directly to your own account, so you always see exactly where the money goes.
Do you set up conversion tracking for paid advertising?
Always, and before any budget is spent. We set up Google Tag Manager, GA4 and Google Ads conversion actions, plus the Meta pixel and Conversions API, to count form submissions, calls, WhatsApp clicks and purchases. Where possible we import offline results, such as a qualified lead or closed sale, so the platforms optimise for customers rather than cheap clicks.
Why combine paid advertising with your call centre?
Many paid leads go cold because nobody calls them back quickly. Our agents can phone new leads soon after they arrive, qualify them against your criteria and book appointments or pass hot leads to your sales team. Outcomes are sent back to Google and Meta as conversion data, so the campaigns learn which leads become customers and spend more on finding similar people.
Who owns the ad accounts in your paid advertising service?
You do. We work in Google Ads and Meta business accounts registered to your company, with your payment method attached, and we are added as managers or partners. Campaigns, audiences, pixels and conversion history stay with you, so nothing needs rebuilding if you ever move your advertising elsewhere. If you do not have accounts yet, we set them up in your name.
Get a quote for paid advertising on Google and Meta
Tell us your goals and the channels you use now. We reply with a plan and a price.
What happens next
- We replywith a few questions about the work.
- A short callto agree scope, volumes and timings.
- A written planwith timeline and price.
Thank you. Your quote request is with our team.
- We reply with a few questions about the work.
- A short call to agree scope, volumes and timings.
- A written plan with timeline and price.
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