Loyalty programme management services

We run the member side of your loyalty scheme: enrolment, points and reward questions, tier upgrade calls and campaigns that bring inactive members back.

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Outbound services

Loyalty programme management from Colombo

A loyalty programme only builds loyalty if members understand it and feel it is worth their attention. Our team in Colombo looks after the member side of your scheme: welcoming new members, explaining how points are earned and spent, sorting out missing points and reward problems, and running outbound campaigns that move members up a tier or bring dormant ones back.

How we work

We work inside your loyalty platform or CRM with the access you grant, following your rules for manual points adjustments, goodwill credits and reward reissues, and every change is logged and checked by a team leader. Outbound campaigns follow your calendar: points expiry reminders, tier qualification pushes before a review date, birthday and anniversary offers, and invitations to member events or early sales.

Good to know

Because the same agents speak to members every day, they hear which rewards excite people and which rules confuse them. We report enrolments, redemptions, reactivated members and the questions that come up most, so you can adjust the scheme with evidence rather than guesswork. Member contact runs in English, Tamil or Sinhala, by phone, email or WhatsApp.

What is included

  • Member enrolment

    New customers signed up by phone or after a purchase, with their details checked and the welcome benefits explained.

  • Points and rewards queries

    Missing points, failed redemptions and balance questions resolved inside your platform under agreed rules.

  • Tier upgrade campaigns

    Members close to the next tier told what it takes to get there and what they gain when they do.

  • Points expiry reminders

    Calls and messages before points lapse, turning a balance that would be lost into a redemption and a return visit.

  • Dormant member reactivation

    Members who have stopped earning contacted with an offer chosen to fit their purchase history.

  • Member feedback

    Short surveys and call themes that show which rewards members value and which rules confuse them.

How we set it up

  1. Learn the scheme rules

    Earning, redemption, tiers and exceptions are documented, and agents are tested on them before going live.

  2. Set adjustment limits

    We agree what agents may credit or reissue, the evidence needed and what needs your approval.

  3. Run member campaigns

    Enrolment, upgrade, expiry and reactivation contacts planned around your loyalty calendar.

  4. Report and adjust

    Weekly figures and member feedback guide changes to the campaigns and, where needed, the scheme.

Why Elevracorp for loyalty programme management

  1. 01

    Members who use the programme

    Clear explanations and rewards that actually arrive keep members earning and redeeming.

  2. 02

    Fewer points complaints

    Missing points and reward problems are resolved consistently, under rules you set and can audit.

  3. 03

    Campaigns tied to your calendar

    Expiry dates, tier reviews and seasonal offers each get planned outreach instead of a last-minute email.

  4. 04

    Evidence for scheme changes

    Member feedback and redemption patterns show which rewards to keep, change or drop.

Related services

Questions about loyalty programme management

Not covered here? Ask the Colombo team.

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Which loyalty programme platforms can your team work in?

We work in the platform or CRM you already use, whether that is a dedicated loyalty system, a module of your point-of-sale software or a spreadsheet for a smaller scheme. You give named agents the access they need, we follow your rules for points adjustments and reissues, and every manual change is logged so your team can audit it.

Can loyalty programme agents adjust points balances?

Yes, within limits you set. A typical rule lets agents add missing points when the member has a receipt or order number, while larger goodwill credits need a team leader's approval or yours. Every adjustment is recorded with the reason and the evidence, and a sample is checked each week to make sure the rules are applied fairly.

How do you bring inactive loyalty programme members back?

We start by sorting inactive members by value and by when they last earned or redeemed. Each group gets a reason to return that fits its history: a reminder of points about to expire, a bonus points offer on a favourite purchase or an invitation to a members' event. Calls go to the most valuable members, while email or WhatsApp covers the rest.

What reports come with loyalty programme management?

Weekly reports cover enrolments, queries handled, points adjustments made and their value, redemptions prompted by our campaigns and members reactivated. We also summarise what members are saying: the rewards they ask about, the rules that confuse them and the complaints that keep coming back. That gives your marketing team evidence when they next review the scheme.

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