Telephone surveys and market research
Our interviewers call your customers or target market, ask your questions the same way every time and deliver clean, coded data you can act on.
Outbound services
Surveys and market research from Colombo
Good survey data depends on how questions are asked as much as on the questions themselves. Our interviewers in Colombo run telephone surveys for customer satisfaction, Net Promoter Score, post-purchase and post-service feedback, product and concept testing, brand awareness and B2B research with managers and business owners. They read each question exactly as written, record answers faithfully and never lead the respondent.
How we work
Questionnaires are scripted into a computer-assisted telephone interviewing (CATI) or survey tool with routing and validation, so a respondent who has never used a product is never asked to rate it. Before fieldwork, interviewers are briefed on the purpose of the study and run practice interviews. During it, supervisors listen to a sample of calls, check completed records against recordings and track quotas by region, age or customer type every day.
Good to know
Open answers are coded into themes and delivered with the raw data in Excel or CSV, plus a short summary of what stood out. Interviews run in English, Tamil or Sinhala, so customers can answer in the language they prefer. Respondent details are used only for the study and handled under Sri Lanka's Personal Data Protection Act, No. 9 of 2022, whose core duties apply from 1 January 2027.
What is included
Customer satisfaction surveys
Calls after a purchase, delivery or support case that capture a score and the reason behind it.
Net Promoter Score calls
The recommend question plus a follow-up on why, so you know what drives promoters and detractors.
Market and product research
Interviews on needs, buying habits, price expectations and new concepts, run to your quotas.
B2B research interviews
Structured calls with owners, managers and buyers about suppliers, budgets and plans.
Customer data verification
Calls that confirm and update contact details, consent preferences and account information.
Coding and reporting
Open answers grouped into themes and delivered with clean raw data and a summary of findings.
How we set it up
Design the questionnaire
We review your questions for bias and clarity, and agree the sample and quotas with you.
Script and pilot
Routing and checks are built into the survey tool and tested in pilot interviews.
Run the fieldwork
Interviews in respondents' local hours, with daily quota tracking and supervisor checks.
Code and deliver
Open answers coded, data cleaned and delivered with a summary of what stood out.
Why Elevracorp for surveys and market research
- 01
Consistent interviewing
Every question is asked the same way on every call, so differences in the data come from respondents, not interviewers.
- 02
Answers with context
Interviewers can probe a vague answer, which gives fuller comments than a web form.
- 03
Reach beyond the inbox
Phone reaches customers who never open survey emails, which gives a more balanced sample.
- 04
Data you can rely on
Routing rules, supervisor listening and recording checks keep incomplete or invented answers out of the results.
Related services
Customer retention and win-back
Save desk calls, outreach to at-risk accounts and win-back campaigns for lost customers.
Data entry and processing
Forms, invoices, catalogues and CRM records keyed, cleaned and checked against source.
Lead generation
Prospects called and qualified against your criteria, then handed over with call notes.
Questions about surveys and market research
Not covered here? Ask the Colombo team.
Open 24/7
How long should a telephone survey be?
Short enough that people finish it. Customer feedback calls work best when they take a few minutes and stay on one topic, while a market research interview with an engaged business respondent can run longer if the time is agreed when the call is booked. We review your questionnaire before fieldwork and suggest cuts where questions overlap or will not inform a decision.
Can you run market research surveys in Tamil and Sinhala?
Yes. Interviews can run in English, Tamil or Sinhala. We translate the questionnaire with you, check that each version asks exactly the same thing, and assign interviewers who are fluent in the respondent's language, so answers from different language groups can be compared fairly in one data set.
How do you keep telephone survey data accurate?
Every survey is scripted with routing and validation, so impossible answers cannot be entered. Supervisors listen to a sample of interviews live or from recordings, and completed records are checked against the recordings before data is released. Interviewers who stray from the wording are coached straight away, and any interview that fails a check is removed and replaced.
In what format is market research data delivered?
Usually a clean Excel or CSV file with one row per respondent, labelled columns and coded open answers, plus a short report of headline findings and notable comments. We can match your existing data layout so results drop straight into your dashboards, and tracking studies keep the same format from wave to wave so results stay comparable.
Get a quote for surveys and market research
Tell us your volumes, hours and languages. We reply with a plan and a price.
What happens next
- We replywith a few questions about the work.
- A short callto agree scope, volumes and timings.
- A written planwith timeline and price.
Thank you. Your quote request is with our team.
- We reply with a few questions about the work.
- A short call to agree scope, volumes and timings.
- A written plan with timeline and price.
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