B2B and B2C lead generation in Sri Lanka
We find the businesses or people who match your ideal customer, call them, ask your qualifying questions and pass on only the prospects ready to talk to sales.
Outbound services
Lead generation from Colombo
A lead is only worth passing on if your sales team would be glad to call it. Our lead generation team in Colombo starts from your ideal customer profile: the sector, company size, location and job titles you sell to, or the household type for consumer offers. We build or clean the target list, call each contact, ask the qualifying questions you set and pass on only the prospects who meet them, each with a note on why they qualified.
How we work
Qualification follows a framework agreed in writing, usually budget, authority, need and timing, adapted to the way you sell. Agents are trained on your product, your market and the questions buyers tend to ask, so they can hold a real conversation with a business owner or a procurement manager. Each lead goes into your CRM or a shared sheet with contact details, the answer to every question, a recording reference and the agreed next step.
Good to know
Phone prospecting also rescues leads that marketing has already paid for. Web forms, chat enquiries and ad responses can be called back by the same team while interest is fresh, then qualified in the same way. Contact data is used only for your campaign, with access limited to the agents working on it, in line with Sri Lanka's Personal Data Protection Act, No. 9 of 2022, whose core duties apply from 1 January 2027.
What is included
Ideal customer profile
Sector, size, location, job titles and buying triggers written down with you before any list is built.
List building and cleaning
Target lists drawn from your CRM, business directories and company websites, de-duplicated and screened before calling.
Qualifying calls
Agents reach the decision maker, ask your questions in order and record each answer accurately.
Inbound lead follow-up
Web forms, chat enquiries and ad responses called back promptly and qualified the same way as outbound leads.
Nurture callbacks
Prospects who are interested but not ready yet are called again at the time they suggested.
CRM handover
Every qualified lead entered in your CRM or shared sheet with answers, call notes and the next step.
How we set it up
Profile the ideal customer
We agree who you sell to, the questions that qualify them and what a good lead looks like.
Build the target list
Records are sourced or cleaned, duplicates removed and numbers screened before the first call.
Call and qualify
Agents call in the prospect's business hours, ask the questions and record the answers.
Hand over and review
Qualified leads reach your team with notes, and each week we compare them with closed deals to sharpen the criteria.
Why Elevracorp for lead generation
- 01
Sales time spent on real buyers
Your closers only speak to prospects who have already confirmed a need, the authority to buy and a timeframe.
- 02
Criteria you control
You decide what qualifies, and leads that miss a point are reported separately instead of being counted.
- 03
Market feedback from every call
Objections, competitor names and buying timelines are logged, so you learn about your market while the pipeline fills.
- 04
Capacity that follows your pipeline
Add agents for a launch or a new territory and scale back when your sales team has enough to work on.
Related services
Appointment setting
Qualified meetings booked straight into your sales team's calendar, with reminders.
Telemarketing and telesales
Outbound sales calls that present your offer, answer objections and close the sale.
Paid advertising (Google and Meta ads)
Google and Meta campaigns run on tracked leads and sales, not clicks.
Questions about lead generation
Not covered here? Ask the Colombo team.
Open 24/7
What counts as a qualified lead in your lead generation service?
Whatever we agree with you in writing before the first call. A typical definition covers the person's role and authority, the size or type of organisation, a clear need for what you sell and a buying timeframe. Prospects who meet every point are passed to your team. Those who miss one are reported separately, so you can decide whether they are worth a call.
Can you build the contact list for a lead generation campaign?
Yes. For business campaigns we compile lists from your CRM, public business directories, company websites and professional networks, then verify the company, the decision maker's name and a working number. For consumer campaigns we work from your own customers or opted-in leads, because consent matters more there. Every list is de-duplicated and screened against do-not-call registers before use.
Is phone lead generation better than lead generation from ads?
They do different jobs and work best together. Ads bring in people who are already searching, but many form fills never turn into a conversation. Phone prospecting reaches the exact companies or people you choose and finds out their need and timing directly. With us you can run both: ads create the enquiries and our agents call each one back to qualify it.
Who owns the leads from a lead generation campaign?
You do. The leads, call notes and recordings from your campaign belong to you, are used only for your campaign and are never sold or shared with another client. When the campaign ends, the data is handed back to you or deleted, as you choose, and we confirm in writing once it is done.
Get a quote for lead generation
Tell us your volumes, hours and languages. We reply with a plan and a price.
What happens next
- We replywith a few questions about the work.
- A short callto agree scope, volumes and timings.
- A written planwith timeline and price.
Thank you. Your quote request is with our team.
- We reply with a few questions about the work.
- A short call to agree scope, volumes and timings.
- A written plan with timeline and price.
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